As the Public Relations Chair for Alpha Phi Omega’s Clemson chapter, I create social media content that maintains a cohesive and recognizable brand identity rooted in the fraternity’s signature blue and gold. Each post is developed to be visually engaging while communicating chapter updates, events, and member spotlights in a clear and approachable way.

This work involves balancing consistency with creativity—using established brand colors, type styles, and graphic elements to build familiarity, while incorporating dynamic layouts and illustrations to keep the content fresh and exciting. The result is a unified social media presence that strengthens chapter visibility, celebrates service-focused initiatives, and fosters connection within the campus community.