This project involved creating a full brand identity and package design for Advocate, a fictional food company centered on inspiring the next generation of sustainable food advocates. I developed the logo, visual language, and snack packaging for their line of dried fruit blend packs.

The brand identity is intentionally fresh, colorful, and personable—reflecting the organic, healthy, and naturally sweet qualities of the product itself. The packaging highlights real fruit imagery paired with clean typography and soft, modern illustrations to communicate transparency and flavor at a glance. My design prioritizes clarity, approachability, and shelf appeal, while reinforcing Advocate’s mission of nourishment and sustainability.