48 Hour Repack Challenge: Packaging Design and Structural Innovation

I participated in 48HR Repack, an annual student packaging design competition that encourages students to consider responsible use of materials while improving packaging functionality and practicality. In just 48 hours, my team and I developed a personalized and convenient packaging solution for 7-Eleven delivery drivers.

Following the rise of food delivery services, quick, user-friendly ordering has become a large source of revenue for convenience stores. In order to provide consumers with a meal delivery program that allows for customization of different fresh, hot foods from 7-Eleven®, our team designed "Project Mix & Match." The cubic nature of the corrugated basket makes it easy to pack. Additionally there are only four box styles that serve as the primary packages. These four primary containers allow for multiple different food items of similar size to fit in the same size box, maximizing efficiently. Graphically the "Project Mix & Match" design is streamlined, highlighting 7-Eleven's branding. The bulk of the design of Mix & Match uses 100% recycled pulp corrugated board, certified by the Sustainable Forestry Initiative, accompanied by the Big Gulp® cup, a polymer based container that uses a thin layer of plastic to reduce the amount of plastic in the design. This focus on environmentally responsible materials aligns with 7-Eleven's commitment to using eco-friendly packaging, as well as helping the company to reach its emission reduction goals.

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