For this project, I was tasked with developing the full visual identity and layout for a fictional magazine. I conceived GRIT, a publication designed as a platform to empower female voices and promote body positivity, taking inspiration from American rugby player Ilona Maher’s advocacy for finding strength in femininity. I developed the magazine's identity across a cohesive cover and internal spread. The core design system is built upon a successful juxtaposition of graphic elements, strength and structure and femininity and fluidity. The foundational design uses bold, geometric typography and strong, angular lines to visually communicate physical and emotional power. This is contrasted with delicate flower motifs and intricate thin line art, symbolizing the grace and natural beauty inherent in femininity.